Radio is a means of communication where the only sense that is at stake is the ear, so it is very important the choice of music for radio wedges.
The first thing to keep in mind when choosing music for radio wedges is what type of wedge will be, what format you will have, the locution and what the idea is. This will let you know what music style you need for your radio wedges.
Once you know the message of the radio wedge, you should look for a music that transmits what you want to say or advertise, to find the harmony between these elements. Look for songs without copyright with or without a voice.
The important thing is that the music you choose has a direct impact on the listener, that you transport it to an imaginary site and that you believe the images you want to evoke.
The music you choose has to be a reference, that the listener can remember, and of course, that he wants to listen again, to be recorded in the head. To achieve this effect I recommend that you look for a playful but simple music that the listener understands. You can download music on many of the online music library websites that exist on the net. Keep in mind that there are many of them are free music, at no cost, but you have to read the licenses properly, to know if you have to pay fees or not.
The ear plays a fundamental role in this aspect, so you have to choose a music that is in line with the rest of the elements of the radio wedge, to achieve a homogeneity between them.
Music is what makes the wedge professional and dynamic, so you have to find the appropriate song that suits your project.
Find a melody that is catchy, that will mark the listener and remind you the product you are advertising so your radio wedges are a success.
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