The corporate identity of the company generates unconscious and conscious associations, memories, values and attributes, which form favorable or negative attitudes.
A positive state of opinion will determine the individual's confidence in the products and services that the company offers and sells, facilitating the adhesion of its own employees and personnel such as financial and social management.
A favorable image stimulates interest and constitutes a powerful motivation.

A company, like people, in addition to its performance and way of communicating, influences individuals by their visual appearance, by the way it is presented to the public. It projects the public image of the company and constitutes an important element to generate trust.
A clear and suggestive corporate identity reinforces and clarifies the image of the company, contributing to a better knowledge, familiarization and acceptance by the public of its commercial activities.
The company that is faced with markets saturated with advertising stimuli and commercial struggle needs to be identified, differentiated and managed to be remembered, in order to be effective in its economic, financial and commercial actions.
The visual identity allows us to use the different advertising media for the benefit of the company.